Asked about the likelihood of other companies following suit, Paul Schoenmakers, a Tony CEO, noted that many major chocolate brands might fear giving their competitors a price advantage by paying more. Schoenmakers said its premium cocoa price adds less than 10 percent to the cost of a typical chocolate bar. While most major chocolate manufacturers try to buy at least one „certified” cocoa, Hershey has more than other certifications. Explanation: „GODIVA condemns forced labour or any practice that exploits, endangers or harms people, especially children. We buy our cocoa through third parties and ensure ethical supplies through agreements to comply with our GODIVA code of conduct, which expressly prohibits the use of forced labour and child labour. These farms are the world`s largest source of cocoa and are the scene of an epidemic of child labour that the world`s largest chocolate companies promised to eradicate nearly 20 years ago. But not all of the protocol`s requirements were met on time.  The cocoa industry has not implemented and implemented an industry-wide certification standard that indicates that cocoa has not been produced with the worst forms of child labour.  Chocolate companies have been criticized for implementing the protocol at the lowest cost by most often remaining hand-offs without changing the process and maintaining a business model that depended on child labour.  More importantly, they did not change the price of chocolate to allow cocoa producers to end the practice of slavery.   One of the main obstacles to the implementation of the protocol was the Ivorian civil war.   With diamonds and wood, cocoa was a resource of conflict that made money for activists.  The agreement, now known as the Harkin-Engel Protocol, prevented federal supervisory authorities from overseeing the supply of chocolate.
Hershey „will purchase 100% certified cocoa for its global chocolate lines by 2020 and accelerate its programmes to eliminate child labour in West African cocoa regions,” the company announced in a 2012 press release. Instead, according to the sector, the agreement means that companies would compile statistics on the „working conditions” of West Africa and the „level” of child labour in West Africa. The „Harkin Engel” protocol, named after U.S. Senator Tom Harkin and Representative Elliott Engel, who led discussions with the Chocolate Manufacturers Association and the World Cocoa Foundation, led to the signing of the agreement in Washington to better identify and address abusive child labour practices in West African cocoa-producing regions. In 2005, 2008 and 2010, global chocolate producers missed deadlines to uproot child labour from their cocoa production lines. Next year, they will face another target date and, as industry representatives suggest, they will probably miss it. The men unload cocoa packets near the office of Cargill, one of the main suppliers of cocoa for the chocolate industry. (Salwan Georges/The Washington Post) In a joint 2001 declaration, the protocol was expanded to identify and eliminate forced labour (defined by ILO Convention 29) in cocoa production.  One of the reasons is that, almost 20 years after the commitment to eradicate child labour, chocolate companies are still unable to identify the farms from which it comes from all their cocoa, let alone if child labour has been used in manufacturing. Mars, the manufacturer of M-M and Milky Way, can only allocate 24 per cent of its cocoa to farms; Hershey, the creator of Kisses and reese`s, less than half; Nestlé can repatriate 49% of its global cocoa supply to farms.
Sona Ebai, former Secretary General of the Alliance of Cocoa-Producing Countries, said that eradicating child labour was a huge task and that the newly discovered commitment of chocolate companies to increase investment in cocoa communities was not all about